Translating Iris van Herpen’s exhibition into an immersive & layered digital experience.
YEAR
2025
ROLE
UX/UI Design / Art Direction
THE PROJECT
Inspired by the exhibition’s interplay between technology, craftsmanship, and movement, this concept website reimagines the visitor experience in a digital space.
Bold typography captures the exhibition’s immediate visual impact, while layered layouts and subtle transitions gradually reveal the complexity and detail of Iris van Herpen’s work. Through art direction and interface design, I crafted a contemplative browsing experience that encourages exploration and discovery.
